Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

Naresh K. Malhotra

Informasi Dasar

50 kali
20.21.821
658.812
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.

Subjek

CUSTOMER RELATIONS-MANAGEMENT
 

Katalog

Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
978-1-63157-434-4
180p.: pdf file.; 6 MB
English

Sirkulasi

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Pengarang

Naresh K. Malhotra
Perorangan
 
 

Penerbit

Business Expert Press
New York
2016

Koleksi

Kompetensi

  • BM64F4 - MANAJEMEN HUBUNGAN PELANGGAN DAN KETERLIBATAN DALAM JEJARING SOSIAL

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