Customer Relationship Management : Concept, Strategy, and Tools -3/E

V. Kumar, Werner Reinartz

Informasi Dasar

615 kali
20.21.511
658.812
Buku - Elektronik (E-Book)
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured considerably – both from a conceptual and from an applications point of view. Of course this evolution continues, especially in the light of the digital transformation. Today, CRM refers to a strategy, a set of tactics, and a technology that has become indispensable in the modern economy. Based on both authors’ rich academic and managerial experience, this book gives a unified treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of this book is to be a comprehensive and up-to-date learning companion for advanced undergraduate students, master students, and executives who want a detailed and conceptually sound insight into the field of CRM.

Subjek

CUSTOMER RELATION MANAGEMENT
 

Katalog

Customer Relationship Management : Concept, Strategy, and Tools -3/E
978-3-662-55381-7
314p.; il.; 9.1 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

V. Kumar, Werner Reinartz
Perorangan
-
-

Penerbit

Springer
New York
2018

Koleksi

Kompetensi

  • KBI2B3 - PENCIPTAAN NILAI
  • CTJ4U3 - Pengalaman Pengguna

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