Communication in Responsible Business Strategies, Concepts, and Cases

Roger N. Conaway, Oliver Laasch

Informasi Dasar

20.21.254
658.45
Buku - Elektronik (E-Book)

Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.

Subjek

Businees communication
 

Katalog

Communication in Responsible Business Strategies, Concepts, and Cases
978-1-60649-325-0
198p.: pdf file.; 3 MB
English

Sirkulasi

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Pengarang

Roger N. Conaway, Oliver Laasch
Perorangan
 
 

Penerbit

Business Expert Press
New York
2012

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

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