Revenue Management A Path to Increased Profits

Ronald J. Huefner

Informasi Dasar

29 kali
20.21.223
658.155 4
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This book will present the topic of revenue management from a managerial accounting and financial management perspective. Its audience includes finance and accounting executives and managers, CPAs and consultants, and MBA and EMBA students and faculty interested in managerial accounting and financial management. It adds a field of parallel interest to the well-established field of cost management. The topic is important as individuals in the above-mentioned audience need to analyze revenue management decisions from an accounting/finance perspective. Thus, an accounting/finance dimension is added to the existing marketing, modeling, and industry-specific literatures. Only a handful of references exist in the accounting/finance literatures at this time. The reader will benefit from a comprehensive understanding of the field of revenue management, its history and applications, and its extensions to a variety of business types, as reflected in the various literatures of this field. These will be then integrated with managerial accounting and finance concepts so that the reader has a framework for the analysis of revenue management decisions.

Subjek

INCOME MANAGEMENT
 

Katalog

Revenue Management A Path to Increased Profits
978-1- 60649-142-3
160p.: pdf file.; 2 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Ronald J. Huefner
Perorangan
 
 

Penerbit

Business Expert Press
New York
2011

Koleksi

Kompetensi

  • ILI4N3 - REVENUE MANAGEMENT

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