Drivers of Green Product Adoption: Green Perceived Quality, Green Satisfaction and Green Trust

Arry Widodo, Rennyta Yusiana, Naili Surayya M. Yanis

Informasi Dasar

20.25.025
658.834 3
Proceeding ( Electronic )

This study discusses green which is perceived to be quality in green trust and the role of mediation through green satisfaction. Research carried out on gunny sack consumers who are creative industries in fashion. Furthermore, this study tries to publish literature on green marketing and marketing upwards

Subjek

CONSUMER SATISFACTION
 

Katalog

Drivers of Green Product Adoption: Green Perceived Quality, Green Satisfaction and Green Trust
 
7p.; 285KB
Inggris

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Pengarang

Arry Widodo, Rennyta Yusiana, Naili Surayya M. Yanis
Perorangan
 
 

Penerbit

Universitas Telkom
Bandung
2019

Koleksi

Kompetensi

  • AM111063 - MANAJEMEN PEMASARAN
  • DMH1A4 - MANAJEMEN PEMASARAN
  • VPI1A4 - MANAJEMEN PEMASARAN

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