Competition in the paint industry tends to increase, make PT. ICI Paints Indonesia
keep trying to increase sales by creating a promotional mix strategy through public relations and
direct marketing activities so that consumer purchasing decisions should be maintained. The
purpose of this study is to determine the influence of public relations and direct marketing to
consumer purchasing decisions PT. ICI Paint especially Dulux users. This research uses the
quantitative method. Analytical techniques used are multiple linear regression, F test, and T-test.
The renewal of this study is still at least research that examines the influence of public relations
strategy and direct marketing to purchase decisions. The results showed the simultaneous impact
of public relations and direct marketing to Purchase decisions