Along with the improvement of Internet infrastructure in Indonesia, the pattern of people using the Internet are also affected. One is the behavior of the people especially in the upper middle group who started menggandrungi shop online so that contributed to the emergence of a new online store that comes to compete in the online market industry in Indonesia. With the increasing number of online stores in Indonesia, consumers are faced with many options for shopping sites online. So that the owners of these sites are competing to win the hearts of prospective customers and make customers feel satisfaction after spending. Many factors are considered by consumers to determine the sites of confidence among consumers shopping online, ads on TV media and the quality of the website. The purpose of this research is to determine how much influence generated by the trust, ads on TV media and the quality of the website to the consumer's decision to shop online either partially or simultaneously.Metode retrieval of data in this study using questionnaires distributed to 200 respondents in Bandung, then the data obtained in a test using Multiple Regression with the variables tested is Trust (X1), Advertising in Media TV (X2), Quality Website (X3) and Consumer Purchase Decision (Y). The results of this study are the effect of trust, ads on TV media and the quality of the website on consumer purchasing decisions when shopping online either partially or jointly or simultaneously.
Keywords: Trust, ads on TV Media, Quality of the Websites, Consumer Purchase
Decision