A Strategic and Tactical Approach to Global Business Ethics

Lawrence A. Beer

Informasi Dasar

20.21.006
658.408
Buku - Elektronik (E-Book)

The inclusion of ethically driven elements into the strategic-planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity and to whatever degree or scale are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value.

Keywords Corporate social responsibility (CSR), code of conduct, ethical dilemma, ethics, globalization, global labor, multinational corporation (MNC), strategy, repressive governments

Subjek

SOCIAL RESPONSIBILITY
BUSINESS ETHICS

Katalog

A Strategic and Tactical Approach to Global Business Ethics
978-1-60649-146-1
264p.: il.; 3,6MB
English

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Pengarang

Lawrence A. Beer
Perorangan
 
 

Penerbit

Business Expert Press
New York
2010

Koleksi

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