This new edition has been developed specifically to meet the needs of international business students across the globe. Enriched wuth colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with first- hand international business experience, specializing in international management, finance, law, global startegy, and marketing- a claim no other text can make.
Enhancement to this Global Edition include :
• Global debates – a brand new feature examining different perspectives on contemporary challenges that have face international cmopanies and managers involved in nternational business.
• WORLDview boxes designed to incorporate a wide range of business examles from throughout the world and offer applications of key concepts to help students relate the materia to the real world
• A new chapter Global ‘Leadership issues and practices’ has been adde to reflect their growing nterest and importance in international business.