This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include :
• New! Integration of marketing and the uncertain economy
• New! Notes on the changing nature of customer relationship with companies and brands.
• New! Global case from Asia, Europe, the Middle East, and South Africa.
• Update! Increased emphasis on sustainable marketing.
• Update! Revised pricing chapters with strateges and tactics for an uncertain economy.
• myMarketingLab: prepare for class and exams by using the latest in e-Book and multimedia technology.
Kotler and Amstrong is a comprehensive, classic principles text organized around an inovative customer-value framework