The proliferation of mobile in recent years is an international phenomenon, with billions of devices sold annually. Mobile communication are now moving beyond individualized voice to mass media content-text, voice, sound, image, even video. This will create new types of content that allow media companies and user to interact in new ways. There is a strong interest from the media and telecom industries in what manner of applications and content can be distributed in that fashion, and at what cost. To answer these questions, the book provides 18 chapters from internationally renowed authors. They identified likely types of content such as news, entertainment, peer to peer, and location specific information, evaluate the economics, business models, and payment, mechanisms necessary to support these media : and cover policy dimensions such as copyright, competitiveness, and access rights for content providers.
Mobile media takes the reader through the various element that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. The result is a volume of interest to business professionals, academics, and policymakers.
The book is international in focus and glossary of term is provided. There are few publications available that provide an overview of this rapidly changing field.