Content is Currency: Developing Powerful Content for Web and Mobile

Jon Wuebben

Informasi Dasar

12.01.223
658.872
Buku - Circulation (Dapat Dipinjam)

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerfull content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Market5ign (SMM) techniques and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn : • What types of content best suit your specific business, market, and industry • How key content tactics influence search engine rankings and sales conversion • How to leverage special media to connect with your target market • How to merge the many elements of your web presence

Don’t lose your target audience to the millions of online search result, or allow them to click away because your content doesn’t engage. Let Content is Currency teach you the techniques to get your content onto screens and into the minds of B2B and [email protected] viewers everywhere.

Subjek

INTERNET MARKETING
WEB SITE-DESIGN, ELECTRONIC COMMERCE

Katalog

Content is Currency: Developing Powerful Content for Web and Mobile
978-1-85788-573-6
xxv, 264p.: il.; 23cm+ index.
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Jon Wuebben
Perorangan
 
 

Penerbit

Nicholas Brealey Publishing
Boston
2012

Koleksi

Kompetensi

  • BM64B4 - PENGEMBANGAN KONTEN DAN EKOSISTEM
  • BM64B4 - CONTENT DEVELOPMENT AND ECOSYSTEM

Download / Flippingbook

 

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