One important point to explanation of the French touch : taste, fashion and luxury products, with brands such as Louis Vuitton, Dior, Chanel, Dom Perignon, Hannessy, etc. the inheritors of a long tradition of master-craftmen serving kings and emperors, French designers, at least the most cultivated of them, have an inexhaustible source of creativity and inspiration from which to create packaging with the most luxurious codes in the world. Other countries also have a tradition of prestigious craftmenship, but few have been able to develop brand with worldwide prestige, like French Designer. Design must learn on historic creative foundations to communicate authentic values to the consumer. The French design agency know how to use this uniquie resource