The importance of education for children of early age the more years the higher. It is
also followeb by growth in the number of Kindergartens in many provinces in
Indonesia, especially in West Java Province which has increased in recent years, with
a ratio of more growth of private Kindergarten compared to domestic Kindergarten. It
suggests that competition of private Kindergarten is more competitive compared with
domestic Kindergarten, one of which is TK Gagas Ceria that is an object in this
research. TK Gagas Ceria that has an accreditation, but in the last three years the
decreased in applicant from students who previously have taken early childhood
education such as Play Group and Toddler in the Gagas Ceria Foundation. The presence
of the problem of service Gagas Ceria Kindergarten to make the school need to identify
the appropriate service for prospective customers.
The study aims to improve the quality of educational services of TK Gagas Ceria using
the integration of Education Quality and Refined Kano to identify 21 attributes of the
services needs of education needs of TK Gagas Ceria.
Based on the results of Education Quality and Refined Kano, there 11 attributes need
to prioritize. The recommendations are formulated based on the results of data
processing and analysis involve TK Gagas Ceria sides. These recommendations
contain the attributes of services requirements that need to be prioritize as the True
Customer Needs.