Corporate Entrepreneurship: How Create a Thriving Entrepreneurial Spirit Throughout Your Company

Robert D. Hisrich, Claudine Kearney

Informasi Dasar

19.21.062
658.421
Buku - Elektronik (E-Book)

Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering forces within an organization who spark new enterprises, products, services, and processes to combat increased global competition.

Corporate Entrepreneurship shows you how to develop and grow your organization by designing the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Bestselling author and world-renowned entrepreneur Robert Hisrich teams up with global management expert Claudine Kearney to provide action plans, techniques, and insights for establishing an organizational culture that allows intrapreneurs to develop the entrepreneurial ventures that will secure value and generate new growth in your company.

Every day, globalization and technological advancements continue to put more of your competitors within reach of your customers. In order for your company to stay attractive and thrive, you need the proven tools and tactics in this book to:

Identify, evaluate, and fund venture opportunities Recognize bright corporate entrepreneurs and create their compensation plans Create business plans that avoid failure, optimize success, and develop and sustain corporate venturing Manage the internal politics of venturing Effectively implement corporate venturing into your organization Hisrich uses illustrative examples from his experience consulting for such global companies as 3M, Alcoa, Westinghouse, Citi, and many others. Through informative, well-researched case studies, he demonstrates how his concepts help companies prosper over the long run, gain market share, and stay on the cutting edge of their potential.

If your employees aren’t innovating, your company is losing its competitive edge. Use Corporate Entrepreneurship to give your mavericks what they need to keep your company on top?all over the world.

Subjek

ENTREPRENEURIAL MANAGEMENT
 

Katalog

Corporate Entrepreneurship: How Create a Thriving Entrepreneurial Spirit Throughout Your Company
978-0-07-176687-6
337p.: pdf file.; 1.41 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Robert D. Hisrich, Claudine Kearney
Perorangan
 
 

Penerbit

McGraw-Hill
New York
2012

Koleksi

Kompetensi

  • EMI2D3 - CORPORATE ENTREPRENEURSHIP
  • ELI2D3 - CORPORATE ENTREPRENEURSHIP

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini