Corporate Entrepreneurship and Innovation

Michael H. Moris, Donald F. Kuratko, Jeffrey G. Covin

Informasi Dasar

19.01.375
658.421
Buku - Circulation (Dapat Dipinjam)
20

This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.

Subjek

ENTREPRENEURSHIP
 

Katalog

Corporate Entrepreneurship and Innovation
9780538478922
xxi, 471p.: il.; 24cm
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Michael H. Moris, Donald F. Kuratko, Jeffrey G. Covin
Perorangan
 
 

Penerbit

Cengage Learning
United States of America
2011

Koleksi

Kompetensi

  • EMI2D3 - CORPORATE ENTREPRENEURSHIP
  • ELI2D3 - CORPORATE ENTREPRENEURSHIP

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