Managing word of mouth: the referral incentive programme that backfired, Emerald Emerging Markets Case Studies, Vol. 1 Issue: 1

Patricia Chew, Jochen Wirtz

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19.10.093
658.802
Case Studies
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MARKETING STRATEGY
 

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Managing word of mouth: the referral incentive programme that backfired, Emerald Emerging Markets Case Studies, Vol. 1 Issue: 1
 
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Patricia Chew, Jochen Wirtz
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Emerald
 
2011

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