Fashion Promotion in Practice

Jon Cope, Dennis Maloney

Informasi Dasar

18.01.851
659.19
Buku - Circulation (Dapat Dipinjam)
23

Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns.

Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.

Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.

Subjek

PROMOTION
FASHION

Katalog

Fashion Promotion in Practice
9781472568922
216p.: il.; 27 cm
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Jon Cope, Dennis Maloney
Perorangan
 
 

Penerbit

Bloomsbury Publishing
New York
2016

Koleksi

Kompetensi

  • DKI3C3 - BISNIS FASHION
  • DKI3G3 - MANAJEMEN PRODUK FASHION
  • DKI4E3 - PEMASARAN DIGITAL PRODUK FASHION

Download / Flippingbook

 

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