This is the book for anyone wishing to enter the rapidly growing professional field of event management. Event management is quite different from ordinary business management. most business managers can make mistakes and learn from them, but no so event managers. Events typically have high costs and high risks and they must be right the first time.
Business projects and new product developments now culminate in events, while high-level business meetings, seminars, conferences and exhibitions are also viewed as events. These, along with festivals, weddings, parties and sporting events, all require expert management.
Event Management for Tourism, Cultural, Business and Sporting Events, 2nd edition, covers all the skills you need to become a successful practitioner. You will learn how to design, plan, market and stage an event, as well as how to manage staff and staffing probl;ems. Other areas covered include:
• legal compliance
• sponsorship and bidding
• event catering
• event evaluation
• risk management
• financial control
• waste management