ABSTRACT
This study aims to know the influence of news values of publicity in period of Januari-Maret 2012 toward brand image of Telkom Groovia.
This study used quantitatif method and focused on news values of publicity on Jabar news papper. The technique of analysis data used in this study was Simple Linier Regresion Analysis.
The population used in this study was costumers of Plasa Telkom Bandung. Meanwhile, the sample of this study was 400 respondents, and the technique of sampling was non-probability sampling with the approach of quota sampling.
The result of study shows that the influence of news values of publicity in period of Januari-Maret 2012 toward the brand image of Telkom Groovia was 21.6% . Meanwhile, 78.4% was influenced by other factors that were not studied by the researchers.
Keywords: news value of publicity, brand image