MEASURING DIGITALIZATION SUCCESSFULNESS USING DIGITAL INDEX (STUDY CASE OF RAHAYU DIGITAL VILLAGE BANDUNG)

KIDUNG KINASIH MASTHIKA

Informasi Dasar

134 kali
17.04.2605
C
Karya Ilmiah - Skripsi (S1) - Reference

As a member of ASEAN Economic Community (AEC), Indonesia government initiates the strategy in advancing the medium enterprises in Indonesia in order to able to keep up with the market. Technology adoption is one of the initiation, with technology utilization; small-medium enterprises (SMEs) in Indonesia can maximize the business activities and also minimizing the business expenditures. It also what makes Telkom Indonesia as the largest telecommunication company in Indonesia established “Bagus Indonesia”. The program aims to foster the SMEs in adopting the technology, especially internet, by giving them counseling about digital business and provide the SMEs needs to transform their business digitally. By adopting digital technology, SMEs are believed to increase its business growth. This led us to question the successfulness of digitalization or digital capability in a digital village and how much it will affect the business growth. Thus, this research is intended to analyze the influences of digital index toward business growth. The objective of the study is to test whether there is a significant influence in digital index toward business growth or not. The population of this study are 79 and total sampling method is used. This research is a quantitative study, Using Likert scale to measure each item in the questionnaire. Multiple regression tests are used to find out the influences in digital index toward business growth.

Keywords: Digital Capability, Small Medium Enterprise, Digital Business, Digitalization Successfulness, Business Growth.

Subjek

BUSINESS GROWTH
 

Katalog

MEASURING DIGITALIZATION SUCCESSFULNESS USING DIGITAL INDEX (STUDY CASE OF RAHAYU DIGITAL VILLAGE BANDUNG)
 
 
Indonesia

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

KIDUNG KINASIH MASTHIKA
Perorangan
GADANG RAMANTOKO
 

Penerbit

Universitas Telkom
Bandung
2017

Koleksi

Kompetensi

  • EBH0C4 - BUSINESS MANAGEMENT
  • EBH0B4 - BUSINESS STATISTICS
  • EBH0D3 - MANAGEMENT INFORMATION SYSTEM
  • BM61B3 - TELECOMMUNICATION SYSTEM AND BUSINESS
  • BM62I4 - ACADEMIC WRITING
  • BM62B4 - MARKETING MANAGEMENT
  • BM62D4 - CREATIVE THINKING IN BUSINESS
  • BM64C4 - E-COMMERCE AND INFORMATION BUSINESS
  • BM63E3 - NEW DIGITAL ECONOMY
  • BM63G4 - RESEARCH METHODOLOGY
  • BAH3O4 - BUSINESS DYNAMIC AND INSTITUTION
  • BAH1A3 - BUSINESS ECONOMICS
  • BM64A3 - BUSINESS ETHICS AND GCG
  • BAH3D3 - BUSINESS INFORMATION SYSTEM
  • BAH3E3 - BUSINESS PLANNING AND DEVELOPMENT
  • BAH3A4 - BUSINESS RESEARCH METHODOLOGY
  • EBH0B4 - BUSINESS STATISTICS
  • BAH4R4 - CULINARY BUSINESS STRATEGY
  • ITH4O3 - DATA WAREHOUSE & BUSINESS INTELLIGENCE
  • COH4C3 - E COMMERCE & IT BUSINESS
  • BAH3H3 - E-BUSINESS
  • EBH0G2 - ENGLISH FOR BUSINESS
  • MTH502 - ICT BUSINESS MANAGEMENT
  • BM63X4 - INTERNATIONAL BUSINESS AND TRADE
  • BM64M3 - INTERNATIONAL BUSINESS LAW
  • EBH0J2 - INTERPERSONAL AND BUSINESS COMMUNICATION
  • BAH1B3 - INTRODUCTION TO BUSINESS ADMINISTRATION
  • COH1A4 - INTRODUCTION TO BUSINESS AND SOCIAL SCIENCE
  • BM61A4 - QUANTITATIVE METHODS FOR BUSINESS
  • BAH4S4 - RETAIL BUSINESS STRATEGY
  • IMI1D2 - ICT BUSINESS MANAGEMENT

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