Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business

Laure Claire Reillier, Benoit Reillier

Informasi Dasar

64 kali
17.01.602
658.872
Buku - Circulation (Dapat Dipinjam)
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.

Subjek

ELECTRONIC COMMERCE
 

Katalog

Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business
978-1-4724-8024-8
xviii, 221p.: il.; 25cm + index
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Laure Claire Reillier, Benoit Reillier
Perorangan
 
 

Penerbit

Routledge
London
2017

Koleksi

Kompetensi

  • MM200514 - MANAJEMEN STRATEGI
  • MMFA53 - MANAJEMEN STRATEGI
  • MMFB53 - MANAJEMEN STRATEGI DAN EKOSISTEM BISNIS
  • IEH3N2 - PRAKTIKUM PERANCANGAN BISNIS DAN FASILITAS INDUSTRI
  • IEH4G2 - PERANCANGAN PROSES BISNIS
  • IEH4CC3 - PERANCANGAN PROSES BISNIS LANJUT
  • IEH4EF3 - SISTEM BISNIS RETAIL
  • IEH4GB5 - PENGEMBANGAN INISIATIF BISNIS
  • ELI1F3 - MANAJEMEN STRATEGI DAN EKOSISTEM BISNIS
  • IEI5F3 - PERANCANGAN PROSES BISNIS
  • IEI443 - PENGEMBANGAN INISIATIF BISNIS
  • EMI1F3 - MANAJEMEN STRATEGI DAN EKOSISTEM BISNIS
  • EBI3H4 - PLATFORM STRATEGY
  • EMI1U2 - PLATFORM STRATEGY
  • ELI1U2 - STRATEGI PLATFORM

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