Inside the Box: A Proven System of Creativity for Breakthrough Results

Drew Boyd, Jacob Goldenberg

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The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging.

Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works!

“Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of Predictably Irrational).

Subjek

CREATIVE ABILITY IN BUSINESS
PROBLEM SOLVING,

Katalog

Inside the Box: A Proven System of Creativity for Breakthrough Results
978-1451659290
ix, 257p.: il.; 21,5cm+ index
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Drew Boyd, Jacob Goldenberg
Perorangan
 
 

Penerbit

Simon & Schuster
New York
2013

Koleksi

Kompetensi

  • DMI2B4 - PROYEK DESAIN KOLABORATIF

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