Digital Marketing Strategy: An Integrated Approach to Online Marketin

Simon Kingsnorth

Informasi Dasar

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658.872
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Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.

Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

Subjek

E-BUSINESS
E-COMMERCE,

Katalog

Digital Marketing Strategy: An Integrated Approach to Online Marketin
978-0749474706
xiii, 324p.: il.; 23,5cm+index
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Simon Kingsnorth
Perorangan
 
 

Penerbit

Kogan Page
London
2016

Koleksi

Kompetensi

  • DMH2C4 - PEMASARAN DIGITAL
  • ISH4J3 - PEMASARAN DIGITAL
  • ISH4J3 - PEMASARAN DIGITAL
  • IEH5M3 - PEMASARAN DIGITAL
  • VPI2I3 - PEMASARAN DIGITAL
  • IEI423 - PEMASARAN DIGITAL
  • IEI5R3 - STRATEGI PEMASARAN
  • UEI4D3 - STRATEGI PEMASARAN
  • UEI4D3 - STRATEGI PEMASARAN
  • UEI4D3 - STRATEGI PEMASARAN
  • EMI1L2 - KOMUNIKASI PEMASARAN DIGITAL
  • ELI1L2 - KOMUNIKASI PEMASARAN DIGITAL
  • DGI4G3 - MANAJEMEN PEMASARAN DAN MEDIA STRATEGI
  • KII3J3 - PEMASARAN DAN INDUSTRI DIGITAL
  • KBI4U3 - PEMASARAN DIGITAL DAN TEKNOLOGI
  • DKI4E3 - PEMASARAN DIGITAL PRODUK FASHION

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