Digital Marketing, -6/E.

Dave Chaffey, Fiona Ellis-Chadwick

Informasi Dasar

17.01.389
658.872
Buku - Circulation (BI Corner)
22

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Subjek

INTERNET MARKETING
 

Katalog

Digital Marketing, -6/E.
9781292077611
xxiii, 702p.: il.; 27cm+index
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Dave Chaffey, Fiona Ellis-Chadwick
Perorangan
 
 

Penerbit

Pearson
London
2016

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

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