Customer Intention to Return Online: Price, Perception, Performance, and Satisfaction: SCBTII Proceeding Book The 7th Smart Collaboration for Business in Tehcnology and Information Industries, August 15th-16th 2016

Pantri Heriyati, Aarti Budharani

Informasi Dasar

17.24.083
657.072
E-Article

This research seeks to investigate how price perception, attribute-level performance and satisfaction that unf olds over time have an impact on the whole online shopping consumption experience and behavioural intentions as they are li nked together in the context of Indonesia consumer. This study examines the important links between all the three tiers that build s up the customer’s intention to return online. The results facilitate the comprehension of the factors that leads to the intention to return online in the context of online shopping in Jakarta. The result also found that after-delivery satisfaction has the bigge st influence on the intention to return.

Keywords: Price perception; At-checkout Satisfaction; After-delivery Satisfaction; Overall Satisfaction; Intention to Return

Subjek

ACCOUNTING
 

Katalog

Customer Intention to Return Online: Price, Perception, Performance, and Satisfaction: SCBTII Proceeding Book The 7th Smart Collaboration for Business in Tehcnology and Information Industries, August 15th-16th 2016
 
4p.: pdf file.; 628KB
 

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Pengarang

Pantri Heriyati, Aarti Budharani
Perorangan
 
 

Penerbit

Fakultas Ekonomi Bisnis - Telkom University
Bandung
2016

Koleksi

Kompetensi

  • BAH4D3 - ANALISIS RESIKO BISNIS

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