A Tentative Framework On The Relationships Between Gratification and Continuance Intention to Use YouTube for Movie Watching Experience: SCBTII Proceeding Book The 7th Smart Collaboration for Business in Tehcnology and Information Industries,

Bebbra Charles Mailin, Jusang Bolong , Rosmiza Bidin, Mohd Syuhaidi Abu Bakar

Informasi Dasar

17.24.080
657.072
E-Article

The paper discusses the emergence of User Generated Content (UGC) sites, UGC sites value chain and YouTube as a UGC medium for movie watching experience. This paper goes on by tabulating relationships between content, social, process and technology gratification; and continuance intention of using YouTube to watch movies. Based on various reviews of literature, this study later hypothesized; and proposed a new tentative framework for those in the quest of predicting relationships between those antecedents (gratifications) and consequences (continuance intention).

Keywords : Gratification, Continuance Intention, YouTube

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A Tentative Framework On The Relationships Between Gratification and Continuance Intention to Use YouTube for Movie Watching Experience: SCBTII Proceeding Book The 7th Smart Collaboration for Business in Tehcnology and Information Industries,
ISBN: 978-602-73324-1-6
6p.:pdf file.;603KB
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Bebbra Charles Mailin, Jusang Bolong , Rosmiza Bidin, Mohd Syuhaidi Abu Bakar
Perorangan
 
 

Penerbit

Fakultas Ekonomi Bisnis - Telkom University
Bandung
2016

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