The growing of internet industry and e-commerce website, then the website is very important role in business activities. E-commerce company that has experienced began to realize that the main determinant of success is not just to have a website and provide lower prices of goods, but also provide e-commerce website service quality.
In this research will study the influence of website quality on the quality of the information provided, perceived value as well as the intention to loyal customers (loyalty intentions) of the e-commerce website. Theoretical approach used methods Webqualtm methods where the variable quality of the website that will be studied is composed of Interactivity, Online Completeness, Easy of Use, Entertainment and Trust. Data were analyzed by Structural Equation Modeling to show a significant degree by the variable quality of the information. Having conducted a survey of 410 respondents, the results of data processing showed that the quality of the website simultaneously significant effect on the quality of information. Each variable quality website significantly influence the quality of information. Information quality significantly influence the perceived value (value), and the value positive effect on loyalty intentions. Based on description analysis note that online completeness is a factor that need to be improved. While the factors that most affect the quality of information is entertainment
Keyword : Website Quality, Information Quality, Value, Loyalty Intentions, E-commerce