This hands-on practical guide (and companion to the "Social Media in the Public Sector") offers a ready-to-use reference to help readers move smoothly through the development and deployment of effective new media strategies and policies within their own organizations. The book is filled with illustrative examples, screenshots, diagrams and graphics. Written to be engaging and accessible, the guide has minimal technical jargon, acronyms or govspeak. The guidebook includes case studies in the words of those who have implemented new media strategies and an accompanying community-driven website with links to the authors' blogs and practitioner social networks.