This study aims to provide an overview of the consumption patterns, picture
viral on social media with the public mental health. Consumption patterns
picture viral, or known by 'meme', one side shows the satirical images of life of
society. But with the increasing number of these memes, also a mirror of how
the mental health picture of today's society. This study using semiotic with
qualitative methods, that is 5 Barthes code. The results is, the viral picture
showed more negative connotation, can be a model of negative communication
learning for public mental health. With the spread of viral negative pictures,
especially an image of featuring leaders with bad behavior, will be emulated by
future generations. It became a mirror of 'sick' public mental health in a
democratic climate.
Keywords: Semiotic, Picture Viral, Social Media