Journal of Marketing Research : Vol. LIII, No. 5, October 2016

Joffre Swait, Monica Popa, Luming Wang, et al.

Informasi Dasar

16.44.058
658.83
Jurnal Internasional - Reference
R2
  1. Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes

  2. The Space-to-Product Ratio Effect : How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions and Product Preference

  3. A "wide" Variety : Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety and Choice

  4. The Cue-of-the-Cloud Effect : When Reminders of Online Information Availability Increase Purchase Intentions and Choice

5.Sharing with the Friends Versus Strangers : How Interpersonal Closeness Influences Word-of-Mouth Valence

Etc.

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research : Vol. LIII, No. 5, October 2016
0022-2437
234p.: il.; 27,5cm.
Inggris

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Joffre Swait, Monica Popa, Luming Wang, et al.
Perorangan
Robert Mayer
 

Penerbit

American Marketing Association
Chicago
2016

Koleksi

Kompetensi

 

Download / Flippingbook

 

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