Journal of Marketing Research : Vol. LIII, No. 3, June 2016

1. The Effect of Electronic Word of Mouth on Sales : A Meta-Analytic Review of Platform, Product, and Metric Factors.

2. If it Takes a Village to Foster Innovation, Success Depends on the Neighbors : The Effect of Global; and Ego Networks on New Product Launches

3. Is Top 10 Better than Top 9 ? The Role of Expectations in Consumer Response to Imprecise Rank Claims

4. Anchoring in Payment : Evaluating a Judgemental Heuristic in Field Experimental Settings

5. Advance Ordering for Healthier Eating ? Fields Experiments on the Relationship Between the Meal Order-Consumption Time Delay and Meal Content

Etc.