1 Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention// Ni Luh Putu Indiani, I Ketut Rahyuda, Ni Nyoman Kerti Yasa, and I Putu Gde Sukaatmadja
2 The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffe Shop: Study of Excelso and Starbucks// Aries Susanty and Eirene Kenny
3 Marketing Collaboration and SME Strategy Imlomentation in Blora, Indonesia// Kesi Widjajanti
4 The Timing Effect of Reward, Business Longevity, and Involvement on Consumers` Responses to a Reward Program// Badri Munir Sukoco, Meng-Kuan Lai, and Wan-Jou Weng
5 E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia// Vera Pujani, Yazrina Yahya, Alfitman, and Refdinal Nazir