What do Oprah Winfrey, Mary Kay Ash and Michael Dell all have in common? They’re some of the most inspirational entrepreneurs of our era. Their personal brands, which are highly regarded around the world, are also some of the case studies in best-selling author Suzanne Bates’ most recent book, Discover Your CEO Brand.
Bates’ gripping third book shows that, just as every notable leader has had a distinctive path to success, you too will also have unique goals and dreams for your own personal brand. From leading CEOs to new entrepreneurs, Discover Your CEO Brand is relevant to any businessperson and has the potential to change the way that you see your personal brand.
Creating a personal brand is not just important to the upper echelons of the business world; branding yourself can also help your small business or enhance your experiences in community and personal interactions. Over 12 chapters, Bates takes an assortment of outstanding entrepreneurs from different backgrounds and companies and examines their accomplishments, as well offering some valuable tools for increasing the visibility of any brand.
One of the reasons that Discover Your CEO Brand is so valuable is that the information is current; Bates understands the changing dynamics of the business world. An entire chapter is devoted to the growing attention to the recent social media phenomenon. Successful CEOs from the computing industry like Mark Zuckerberg and Steve Jobs reinforce Bates’ discussion as real-life examples.
What’s more is that Bates’ life experiences have helped to make Discover Your CEO Brand clear and easy to read. Her background as the CEO of her own company, an executive coach and a television personality means that she can communicate the steps to building a reputable brand in an effective way. This clear, yet comprehensive approach is one of the common points of praise for Bates’ book.
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