Journal of Marketing Research : Vol. LII, No. 6, December 2015

Martijn G. De Jong, Jean-Paul Fox, Jan-Benedict E.M. Steenkamp, Et.all

Informasi Dasar

18 kali
16.44.024
658.83
Jurnal Internasional - Reference
Tel-U Gedung Manterawu Lantai 5 : Rak R2

  1. Quantifying Under-and Overreporting in Surveys Through a Dual-Questioning-Techniques Design

  2. Multitier Store Brands and Channel Profits

  3. Competitive Vices

  4. Transaction Attributes amd Customer Valuation

  5. What's in a Brand Name ? Assessing the Impact of Rebranding in the Hospitality Industry

Etc.

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research : Vol. LII, No. 6, December 2015
0022-2437
 
Inggris

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Martijn G. De Jong, Jean-Paul Fox, Jan-Benedict E.M. Steenkamp, Et.all
Perorangan
Robert Meyer
 

Penerbit

American Marketing Asociation
Chicago
2015

Koleksi

1 Koleksi
1 Koleksi

Kompetensi

 

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