BYOB : How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment / Uma R. Karmarkar, Bryan Bollinger
United We Stand : The Impact of Buying Groups on Retailer Productivity / Inge Geyskens, Katrijn Gielens, Stefan Wuyts
Regaining "Lost" Customers : The Predictive Power of First-Lifetime Behavior, the Reason for Defection and the Nature of the Win-Back Offer / V. Kumar, Yashoda Bhagwat, Xi (Alan) Zhang
Better Not Smile at the Price : The Differential Role of Brand Anthropomorphization on Perceived Price Fairness / Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto
Developing Donor Relationships : The Role of the Breadth of Giving / Farnoosh Khodakarami, J. Andrew Petersen, Rajkumar Venkatesan
Who or What to Believe : Trust and the Differential Persuasiveness of Human and Anthropomorphization Messengers / Maferima Toure-Tillery, Ann L. McGill