The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:
Creating a value proposition that motivates a customerto buy your new product
Protecting intellectual property to sustain a competitive advantage
Creating a budget and securing the capital you need
Managing the design, fabrication, integration, anddelivery processes
Master the essentials of product development
Maximize your study time
Measure your progress with chapter tests and a free online exam
Earn a Certificate of Achievement online
Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.