In the era of a rapid business competition, the company is required to take
strategic steps to compete in any condition. The company should be able to distinguish between one company with others. Thus, company’s competitive advantage is become indispensable. In the recent years, most company use traditional performance measurements that only focus on financial sector. Performance measurement with this system can lead the company to the orientation that only focuses on short-term profits and tend to ignore the continuity of company in the long run. Therefore, this study is intended to measure the whole performance using Balanced Scorecard, which has four
perspectives to measure the company’s performance