This article relate to television advertising that has mediated regulation regulations ad concept and delivery ads stringent, namely advertising tobacco products. But Product Djarum 76 may be making a fresh and unique concept, with the appeal of humor parody genie that can granted human demand. With descriptive qualitative method Djarum 76 ad reflects the current social reality, where people are very popular to narcissistic in social media, especially Instagram. Jin accent java language supported traditional clothes extremely reflecting Indonesia, grant requests exist wanted man famous for his photograph of hope are everywhere. Jin put the photo of the man face in the health warning of the smoking. Regulations for cigarette manufacturers to insert text and picture messages about the dangers of smoking every advertising and packaging.