Understanding of media use among students continues to be done, therefore the educational institutions as a means of doing media literacy, therefore this study focused on how the stages KPID West Java to socialize in Karawang City and how strategies used by teachers in presenting the material socialization. This study uses qualitative research case study. Results of this research was carried socialization material KPID accordance with the stages of media literacy, while teachers socialization participants do some learning strategies in presenting the material, the strategy of the teacher as a lecturer, teacher as a manager and as a teacher coordinator. In use, the strategy lecture is the most frequently used. Teachers socialization participants also have to make changes behavior against the mass media has been evident from the complaints of the participants socialization to KPID West Java.
Keywords: KPID West Java, socialization, media literacy.