Metro Pagi news program contains news coverage with soft news concept. Producers of Metro Pagi should select the news based on its objectivity. News value is highlighted through selecting process by keeping up producer?s ideology. In doing this research, I interviewed an executive producers and producer of Metro Pagi news program in Metro TV Jakarta. The methodology that I used is qualitative with case study approach. This research has identified that most of Metro Pagi news program content are soft news. It is very rare to have the news about pornography, violence and murder. The news is well-selected and has quality standard. The news value in Metro Pagi program was chosen based on the material construction of producer ideology and the television station itself. Both of them were involved in selecting process that occupied the meaning of soft news value.