Indonesian general election 2014 was the first general election that used Twitter as channel for political communication. Twitter connects elite and non-elite and open new public space for discussing political issue, producing public opinion, mobilization etc. It seemingly, support the idea internet as a new platform that support democratization. This research try to confirm optimism about the role of media sosial in Indonesia, by exploring political communication on Twitter during precidential election 2014. It analyszes text produced by 8 Twitter accounts actively produce representation of Jokowi. The result show that the political communication during the campaign dominantly applied propaganda technique.