The purpose of this study was to explore how instagram accounts used by gay men who works as nude model
and massage therapist to distribute pornography and their existence on instagram. Computer mediated
communication, symbolic interactionism, impression management strategy, the hierarchy of needs by Abraham
Maslow, and pornography theories are served as a theoritical framework. This study is conducted by an
enthnoraphic of communication research method and semiotic Charles Pierce which consist form as sign, object,
and interpretant as data analysis technique to anaylze the meaning of visualization of pornographic which have
been constructed by nude model and massage therapist. Data has been collected by literature review and
observation. The result showed that the pornography of representation through their pictures was physical
perfection. They uploaded their part of physical perfection by a camera handphone in vulgary as for the sexual
object so that another instagram account user could see and savor it. Their impression management startegy was
self-promotion and exemplication to promote their body and made it as the example of ideal body for another
instagram user account. They did it to transform the values of pornographic culture as the foundation of their
own existence.