Marketing -3/E.

Dhruv Grewal & Michael Levy

Informasi Dasar

15.01.2334
658.8
Buku - Circulation (Dapat Dipinjam)

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.

Subjek

MARKETING MANAGEMENT
 

Katalog

Marketing -3/E.
978-0-07-802883-0
xiii, 673p.: il.; 28,5cm
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Dhruv Grewal & Michael Levy
Perorangan
 
 

Penerbit

McGraw-Hill
New York
2012

Koleksi

Kompetensi

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