Journal of Marketing Research : Volume LII, Number 3, June 2015

Jan Benedict E.M. Steenkamp & Alberto Mayde-Oliverest

Informasi Dasar

30 kali
15.44.239
658.83
Jurnal Internasional - Reference
R2
  1. Stability Change in Consumer Traits : Evidence from a 12-Year Longitudinal Study, 2002-2013

  2. Core Versus Peripheral Innovations : The Effect of Innovation Locus on Consumer Adoption of New Products

  3. Do Firms Endowed with Greater Strategic Capability Earn Higher Profits ?

  4. The Budget Contraction Effect : How Contracting Budgets Lead to Less Varied Choice

  5. Need for Cognitive Closure, Risk Aversion, Uncertainty Changes and Their Effects on Investment Decisions

  6. Social Effects in the In-Flight Marketplace : Characterization and Managerial Implications

  7. Effects of Internet Display Advertising in the Purchase Funnel : Model-Based Insights from a Randomized Field Experiment

Etc.

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research : Volume LII, Number 3, June 2015
ISSN : 0022-2437
p.287-422.: il.; 27,5cm
Inggris

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Jan Benedict E.M. Steenkamp & Alberto Mayde-Oliverest
Perorangan
Robert Mayer
 

Penerbit

AMERICAN MARKETING ASSOCIATION
Amerika Serikat
2015

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini