Editorial : A Field Guide to Publishing in an Era of Doubt/ Robert J. Meyer
Harbingers of Failure / Eric Anderson, et al.
Banning Controversial Sponsors : Understanding Equilibrium Outcomes When Sports Sponsorships Are Viewed as Two-Sided Matches / Yupin Yang, Avi Goldfarb
Climbing the Wrong Ladder : The Mismatch Between Consumers' Preference for Subgoal Sequences and Actual Goal Performance / Liyin Jin, Qian Xu, Ying Zhang
Measuring and Managing Consumer Sentiment in an Online Community Environment / Christian Homburg, Laura Ehm, Martin Artz
Losses Loom Longer Than Gains : Modeling the Impact of Service Crises on Perceived Service Quality Over Time / Maarten J. Gijsenberg, Harald J. van Heerde, Peter C. Verhoef
Feeling Love and Doing More for Distant Others : Specific Positive Emotions Differentially Affect Prosocial Consumption / Lisa A. Cavannaug, James R. Bettman, Mary Frances Luce
Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors / Harald J. van Heerde, Els Gijsbrechts, Koen Pauwels
Going Public : How Stock Market Listing Changes Film Innovation Behavior / Simone Wies, Christine Moorman
Where, When, and How Long : Factors That Influence the Redemption of Mobile Phone Coupons / Peter J. Danaher, et al.
Geo-Conquesting : Competitive Locational Targeting of Mobile Promotions / Natham M. Fong, Zheng Fang, Xueming Luo