New Products Management -10/E

Merle Crawford, Anthony Di Benedetto

Informasi Dasar

14 kali
15.01.1846
658.575
Buku - Circulation (Dapat Dipinjam)
21

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management."

Subjek

NEW PRODUCT DEVELOPMENT
 

Katalog

New Products Management -10/E
978-0-07-340480-6
xvi, 576p, il, 24cm
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Merle Crawford, Anthony Di Benedetto
Perorangan
 
 

Penerbit

Mc Graw Hill
 
2011

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini