Social Marketing to The Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Social marketing is about tools, people, and organization. To get the greatest impact, you need to introduce the technology to a receptive audience and then apply it for business value. We’ve organized this book into there parts to step you through the process. This book I was too lazy write. Gillin and Schwartzman have broken the code to how to approach B2B marketing with social media.