Creative Strategy : Reconnecting Business and Innovation

Chris Bilton & Stephen Cummings

Informasi Dasar

15.01.1773
658.401 2
Buku - Circulation (Dapat Dipinjam)

People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future.

By considering strategy as a creative process (and vice versa), the authors define ‘creative strategy’ as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw experiences and cases from across this false divide – from the music industry, sports, fashion, Shakespearean theatre companies, creative and media organizations and dance, as well as what we might regard as more mundane providers of mainstream products and services – to uncover the creative connections behind successful strategy.

“Creative Strategy is a talisman for those looking to take a new path”

Matt Hardisty, Strategy Director, Mother Advertising

“It has been said that business is a hybrid of dancing and calculation – the former incorporating the creative within a firm, the latter the strategic. Bilton and Cummings show how these apparently contradictory processes can be integrated. Their insights about how firms can ‘create to strategize’ and ‘strategize to create’ are informative for managers and management scholars alike.”

Jay Barney, Professor and Chase Chair of Strategic Management, Fisher College of Business, The Ohio State University

“In today’s world, new thinking – creativity – is required to tackle long-standing problems or address new opportunities. The trouble is few organizations understand how to foster and apply creativity, at least in any consistent manner. This book provides new insights into just how that can be done. It moves creativity from being just the occasional, and fortuitous, flash of inspiration, to being an embedded feature of the way the organization is run.”

Subjek

STRATEGIC MANAGEMENT
 

Katalog

Creative Strategy : Reconnecting Business and Innovation
978-1-4051-8019-1
286p, il, 24,5cm
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Chris Bilton & Stephen Cummings
Perorangan
 
 

Penerbit

CPI Antony Rowe
 
2010

Koleksi

Kompetensi

  • BM62D4 - BERFIKIR KREATIF DALAM BISNIS
  • BM62D4 - CREATIVE THINKING IN BUSINESS
  • IEH3N2 - PRAKTIKUM PERANCANGAN BISNIS DAN FASILITAS INDUSTRI
  • IEH4G2 - PERANCANGAN PROSES BISNIS
  • IEH4CC3 - PERANCANGAN PROSES BISNIS LANJUT
  • IEH4EF3 - SISTEM BISNIS RETAIL
  • IEH4GB5 - PENGEMBANGAN INISIATIF BISNIS
  • BAH3O4 - BUSINESS DYNAMIC AND INSTITUTION
  • BAH1A3 - BUSINESS ECONOMICS
  • BM64A3 - BUSINESS ETHICS AND GCG
  • BAH3D3 - BUSINESS INFORMATION SYSTEM
  • EBH0C4 - BUSINESS MANAGEMENT
  • BAH3E3 - BUSINESS PLANNING AND DEVELOPMENT
  • BAH3A4 - BUSINESS RESEARCH METHODOLOGY
  • EBH0B4 - BUSINESS STATISTICS
  • EBH0B4 - BUSINESS STATISTICS
  • BAH4R4 - CULINARY BUSINESS STRATEGY
  • ITH4O3 - DATA WAREHOUSE & BUSINESS INTELLIGENCE
  • COH4C3 - E COMMERCE & IT BUSINESS
  • BAH3H3 - E-BUSINESS
  • BM64C4 - E-COMMERCE AND INFORMATION BUSINESS
  • EBH0G2 - ENGLISH FOR BUSINESS
  • MTH502 - ICT BUSINESS MANAGEMENT
  • BM63X4 - INTERNATIONAL BUSINESS AND TRADE
  • BM64M3 - INTERNATIONAL BUSINESS LAW
  • EBH0J2 - INTERPERSONAL AND BUSINESS COMMUNICATION
  • BAH1B3 - INTRODUCTION TO BUSINESS ADMINISTRATION
  • COH1A4 - INTRODUCTION TO BUSINESS AND SOCIAL SCIENCE
  • BM61A4 - QUANTITATIVE METHODS FOR BUSINESS
  • BAH4S4 - RETAIL BUSINESS STRATEGY
  • BM61B3 - TELECOMMUNICATION SYSTEM AND BUSINESS
  • EBI2G3 - BERFIKIR KREATIF DALAM BISNIS
  • IEI5F3 - PERANCANGAN PROSES BISNIS
  • IEI443 - PENGEMBANGAN INISIATIF BISNIS
  • IMI1D2 - ICT BUSINESS MANAGEMENT
  • EBI4D3 - EKONOMI DIGITAL
  • KBI4I3 - BISNIS DIGITAL
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  • CII722 - BISNIS DIGITAL

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