The Public Relations Handbook -4/E.

Alison Theaker

Informasi Dasar

21 kali
15.01.1342
659.2
Buku - Circulation (Dapat Dipinjam)
23

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.

The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children.

Subjek

PUBLIC RELATIONS
 

Katalog

The Public Relations Handbook -4/E.
978-0-415-59814-9
xvi, 487p.: il.; 24,5cm + Bibliography + Index
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Alison Theaker
Perorangan
 
 

Penerbit

Routledge
Oxon
2012

Koleksi

Kompetensi

 

Download / Flippingbook

 

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